Festival of Speed
CLIENT
BMW Group
Festival of Speed
Every year, the Duke of Richmond invites everyone who is anyone in the motorsport world to his front garden. During this time, sheep pastures are transformed into festival areas and dirt tracks become racing sections.
The Festival of Speed now has absolute cult status and attracts a great deal of media attention, which is why the event is a must-have for the automotive industry when it comes to public image.
The PENTA Note.
Standing out and catching the eye in the midst of sensory overload. That is the challenge that has to be mastered at the Festival of Speed. There is something to see on every corner and every showman has the same goal of attracting attention and winning over the target group.
Our strategy: to create an unforgettable special event around the activities of the Festival of Speed for a few selected media and influencers. This is the only way we can multiply the media effect and also achieve an impact beyond the boundaries of the event. Efficient marketing at its best.
