BMW Motorrad Days
CLIENT
BMW Group Classic
BMW Motorrad Days
An event with cult character where thousands of motorcycle enthusiasts pursue their passion for motorcycles every year.
After a long era in Garmisch-Partenkirchen, the enthusiasts will move to Berlin for the first time in 2022 with the opportunity to visit the Pure&Crafted Festival presented by BMW Motorrad the day before.
In addition to motorcycles, a brand presentation with +4,000m² of space, various exhibitors, action-packed acts and stunt shows offer a brand experience you can touch!
The PENTA Note.
An event full of motorcycle enthusiasts… Motorcycles are a living passion for almost every guest… The scene know-how of the participants built up over years…
Not easy terrain for a Munich agency without experience in the motorcycle scene.
But not when our managing director Enea and our project manager
Vanesa are both motorcycle enthusiasts.
Thanks to our proximity to the industry, the open discussions with the BMW Motorrad Clubs and the extensive experience of recent years, we were able to develop a keen sense of the target group.
We only had to focus on ourselves!
