Salesforce Agentforce World Tour Frankfurt 2026
CLIENT
Salesforce
Salesforce Agentforce World Tour Frankfurt 2026
Following the success of the 2025 Salesforce Agentforce World Tour, PENTA was once again selected as the lead event agency to organize the 2026 Salesforce World Tour. Together with Salesforce, we organized one of the leading technology events focused on AI, Agentforce, and the future of the customer experience across approximately 19,000 m² at Messe Frankfurt. From overall planning and coordination of all project stakeholders to successful on-site execution, we managed the entire project and ensured everything ran smoothly. The result was an event that captivated thousands of visitors with innovation, inspiring content, and first-class networking opportunities.
The PENTA Note.
The main keynote hall, which seats about 2,500 people, was reconfigured during the lunch break into three breakout sessions, each with its own stage. A total of 11 stages, featuring a silent disco concept, hosted over 50 sessions. The program was complemented by 40 masterclasses, nearly 200 meetings in separate rooms, and well over 150 screens displaying engaging content.
