Audi Urban Cinema
CLIENT
Audi
Audi Urban Cinema
The Audi Urban Cinema shows how live marketing can become an unforgettable experience for its guests in times of the pandemic.
With a roadshow throughout Germany, Audi invites premium customers, partners and dealers to an evening at the movie theater. The new Audi A3 serves as a cozy all-round carefree cinema seat with catering at the car window.
Here, the all-time classic test drive gets a whole new look!
The PENTA Note.
At a time when no events seem possible, tackling a project with the aim of putting a smile on guests’ faces makes this event special from the very idea.
Using the new Audi A3 as a private VIP lounge for an entertaining evening at the movies turns the event into a clever marketing coup that the current restrictions can’t touch.
The idea is so well received that the decision is made to expand the event. After a successful pilot project at Munich Airport, the event crew tours all the major drive-in cinemas in Germany.
